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How-to set different commission for new customers and recurring customers

How-to set different commission for new and recurring customers

Milos avatar
Written by Milos
Updated this week

This guide explains how to set a unique commission rate for an affiliate's successful referral of a new customer. This powerful feature allows you to offer a different (typically higher) commission for a new customer's first purchase, providing a strong incentive for your affiliates to drive new customer acquisition.

How It Works

When this feature is enabled, two commission rates are in effect for the group:

  1. New Customer Commission: A special rate that is applied only to a new customer's very first purchase.

  2. Default Commission: The group's standard commission rate, which applies to all subsequent purchases made by that same customer (their recurring orders).

How to Configure New Customer Commissions

Follow these steps to set a special commission rate for new customers:

  1. Navigate to Affiliate Groups: From your main merchant dashboard, go to the "Groups" section. Select the specific affiliate group you wish to configure.

  2. Locate Commission Settings: Within the group's settings, scroll down to the "Commission settings" section.

  3. Enable and Set the New Customer Rate: Check the box labeled "Set a different commission for new customers." A new input field will appear. Enter the specific commission rate (either a percentage or a flat amount) you want to award for a new customer's first purchase.

  4. Save Your Changes: Be sure to click Save to apply your new commission structure.

Example Scenario

Let's say you configure a group with the following settings:

  • Default Commission Rate: 10%

  • New Customer Commission Rate: 25%

Here is what happens when an affiliate in that group refers a new customer named Jane:

  • Jane makes her first purchase for $100. The affiliate earns a $25 commission (25% of $100).

  • A month later, Jane makes a second purchase for $100. The affiliate earns a $10 commission (the 10% default rate).

This structure effectively rewards your affiliates more for bringing in new business while still valuing the loyalty of recurring customers.

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