This guide explains how to set a unique commission rate for an affiliate's successful referral of a new customer. This powerful feature allows you to offer a different (typically higher) commission for a new customer's first purchase, providing a strong incentive for your affiliates to drive new customer acquisition.
How It Works
When this feature is enabled, two commission rates are in effect for the group:
New Customer Commission: A special rate that is applied only to a new customer's very first purchase.
Default Commission: The group's standard commission rate, which applies to all subsequent purchases made by that same customer (their recurring orders).
How to Configure New Customer Commissions
Follow these steps to set a special commission rate for new customers:
Navigate to Affiliate Groups: From your main merchant dashboard, go to the "Groups" section. Select the specific affiliate group you wish to configure.
Locate Commission Settings: Within the group's settings, scroll down to the "Commission settings" section.
Enable and Set the New Customer Rate: Check the box labeled "Set a different commission for new customers." A new input field will appear. Enter the specific commission rate (either a percentage or a flat amount) you want to award for a new customer's first purchase.
Save Your Changes: Be sure to click Save to apply your new commission structure.
Example Scenario
Let's say you configure a group with the following settings:
Default Commission Rate: 10%
New Customer Commission Rate: 25%
Here is what happens when an affiliate in that group refers a new customer named Jane:
Jane makes her first purchase for $100. The affiliate earns a $25 commission (25% of $100).
A month later, Jane makes a second purchase for $100. The affiliate earns a $10 commission (the 10% default rate).
This structure effectively rewards your affiliates more for bringing in new business while still valuing the loyalty of recurring customers.