To gain deeper insights into your traffic and accurately track affiliate performance in external analytics tools like Google Analytics 4 (GA4), you can customize the UTM parameters appended to your program's referral links. This ensures that every click generated from an affiliate's dashboard carries the exact tracking data your marketing team needs.
You can access these tracking settings by navigating to Settings > Referral from your main merchant dashboard and scrolling down to the UTM setup block.
How the UTM Setup Works
By default, standard tracking parameters are attached to affiliate links. This feature allows you to overwrite those defaults with hardcoded text, dynamic variables, or a combination of both.
You can customize three core UTM parameters:
Campaign source (
utm_source): Identifies the platform or origin of the traffic (e.g.,simple-affiliate).Campaign medium (
utm_medium): Identifies the marketing medium used (e.g.,affiliate).Campaign name (
utm_campaign): Identifies the specific campaign or individual partner driving the click (e.g., using a dynamic variable to inject the partner's social name).
Using Dynamic Variables
Instead of typing static text, you can use dynamic variables wrapped in curly braces {}. When an affiliate grabs a link from their affiliate dashboard, our system automatically swaps out the variable for that specific affiliate’s real data.
The available dynamic variables are:
{Affiliate_email}– Inserts the affiliate's account email address.{Affiliate_social_name}– Inserts the handle or social name associated with the affiliate.{Affiliate_group_name}– Inserts the name of the commission tier or group the affiliate belongs to.{Referral_link_id}– Inserts the unique tracking ID assigned to that specific link.{Referral_discount_code}– Inserts the specific discount code assigned to the affiliate.
Important Rules to Remember
Exact Brackets Syntax: When using dynamic variables, copy them exactly as shown in the dashboard sidebar, including the curly braces
{}. If misspelled or formatted incorrectly, the variable will render as plain text in the URL.GA4 Integration: If you track engagement in third-party services like Google Analytics 4 (GA4), any changes made here will immediately shift how traffic is categorized in your acquisition reports. Ensure your analytics filters match your new inputs.
Save to Apply: After typing your custom text or inserting your variables, click the Save button at the bottom of the page. All existing and new links generated on the affiliate dashboard will update instantly to use the new UTM structure.